Welcome to Nordhavn.com - Power Thats Oceans Apart
December 29, 2014
Year in Review
It’s unbelievable to think that we are on
the verge of closing out yet another year – our 36th year in
business since Pacific Asian Enterprises (PAE) was incorporated in 1978. For PAE
2014 was perhaps, overall, no different from any other– a year filled
with highs and lows. That said, there are particular high and low moments that
stand out which made 2014 as memorable as any. If the past 12 months could be
summed up in a few words, they might be something like resilience, rejuvenation and customer-refocused. Here, we
reflect back on some of the key moments of the past year (with both fond
memories and some sense of relief) that shaped another chapter in PAE history.
We rang in 2014 still feeling effects of
the recession. Going on six years since the start of the economic downturn,
there were still challenges at Nordhavn, but we took it one day at a time and
managed to push through spring with orders - slowly, but surely, increasing in
frequency. We’re still well below our heyday numbers when we were cranking out
45 boats a year, and probably never will return to those higher numbers, but
for the first time in a long time, this year brought glimpses of people’s
rejuvenated passion for boating.
It took a while for this realization to
kick in, but what occurred at the Fort Lauderdale International Boat Show in
the fall gave evidence that a turnaround attitude was in the air. It began with
the magnificent Nordhavn exhibit, the finest show
display in PAE’s history, made up of new, large models. The huge crowds were
impressed and interested, and the sales crew left Fort Lauderdale feeling more
optimistic than ever. The sale of a brand new Nordhavn 68 capped off a terrific
five day-event for the brand.
With the sales momentum, Nordhavn made a
number of additions to its sales team. Brokers were added to the Southwest,Northwest, Southeast and Australia offices to better serve buyers and handle
the active new and pre-owned markets.
On the heels of the Fort Lauderdale Show
came another significant milestone that implied the company’s forward movement
and fresh focus on customer service: the relocation
of Nordhavn’s southeast sales and commissioning operations to Palm Beach,
FL. With easier access to the facility and service performance that’s second to
none, the Southeast team has laid the foundation for the most formidable
customer service experience geared toward current Nordhavn owners in the area
as well as those seeking to purchase. The potential opportunity this brings to
Nordhavn and Nordhavn customers alike for the future is exciting.
2014 also brought about changes to the
Nordhavn product line with the coming and going of two models. In March we
announced the addition of the brand new Nordhavn 59
Coastal Pilot, a semi-displacement trawler capable of making serious
coastal cruises. The progress of the 59CP has been well documented on nordhavn.com
throughout the year and we are preparing to begin work on hull #1 in early
2015. This year also saw the retirement of
the iconic Nordhavn 62, the long perceived “face” of the Nordhavn line.
With the first hull launched in 1991, PAE went on to build 37 N62s. For years,
it was celebrated for its numerous ocean crossings, circumnavigation and even
deft navigation of the Bering Strait. But with the last Nordhavn 62 sale occurring
in 2010, it was time to say goodbye and so in September, the molds were
destroyed. She’ll be missed but thanks to our owners and their journeys, she
And speaking of our owners and their
journeys, 2014 brought us no shortage of incredible owner feats.
Circumnavigations and ocean crossings abound every year, but there was
something about this year’s crop of passages that set them apart from others.
In the summer, we commemorated the first
circumnavigation ever completed by a family (adults and minors) on board a
Nordhavn. Tom, Kim and Emily Lawler finished their 6-year global cruise earlier
this year. They home-schooled daughter
Emily, but the entire family got the education of a lifetime. After all was
said and done, more than 35,000 nm were logged on their Nordhavn 46 Emily Grace. You might say it was the
ultimate family roadtrip.
Not long after, another round-tripper was
celebrated, this one had by Heidi and Wolfgang Haas. The intrepid explorers
marked their third circumnavigation (Look for video interview with the Haases coming soon!) on their Nordhavn, an incredible
feat. The Haases cruised into Dana Point several weeks ago, very much under the
radar and amidst minimal fanfare (which is the way they like it). For them,
it’s nothing extraordinary to have amassed more than 100,000 nm on their
Nordhavn 46 Kanaloa.
We celebrated all our terrific customers in
early May with the Nordhavn
Southwest Owners Rendezvous. It was tied in with the commemoration of the
10th Anniversary of the Nordhavn Atlantic Rally (NAR). Talk about
time flying! It seems impossible that more than 10 years ago now, 18 boats
– among them, 15 Nordhavns – crossed the Atlantic Ocean in what was
the greatest group passagemaking effort ever or since. Owners past and present
mingled at the most extravagant Rendezvous PAE has held. The three-day event
saw more than 150 owners and guests revel in the name of Nordhavn spirit.
As December comes to a close, we look back
on 2014 as a “good” year for PAE and by far our best year since 2007. We thank our
Asian builder partners Ta Shing and South Coast Marine for their decades of
loyal service and we thank the many vendors who supply parts, equipment and
systems for our Nordhavns. Most importantly, however, we thank our Nordhavn
owners, supporters and aficionados around the world who have helped us make the
Nordhavn brand and image the most powerful in the industry.
In closing, we’d like to offer one Nordhavn couple’s version of
the year-end review. The owners of Mermaid Explorerphoto documented (and very briefly summarized) what 2014 was like
for them. Here’s hoping it might prove as inspiration for your 2015.
All of us at PAE wish you Happy Holidays
and a prosperous New Year.