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Yachting and Motor Boating Team
Up
To Sponsor Nordhavn Atlantic Rally 2004
Dana Point, Calif. – (October 3, 2003) – Enthusiastic about the
high interest in next year’s Nordhavn Atlantic Rally 2004, both
Yachting and Motor Boating will help promote and support the event
with targeted marketing programs and editorial coverage.
The Nordhavn Atlantic Rally 2004 is bringing nearly 40
long-range trawler yachts together to make an epic voyage across
the Atlantic Ocean. This invitational event is open to the owners
of qualified oceangoing powerboats. To date, Nordhavn has received
preliminary applications from more than 80 owners. While the majority
of the applications are Nordhavns, owners of other qualified brands
have been invited to participate.
Leaving Ft. Lauderdale in mid-May of 2004, the 3,500 mile voyage
will consist of three legs – Ft. Lauderdale to Bermuda, Bermuda
to the Azores, and the Azores to Gibraltar. Allowing for scheduled
stopovers, the fleet will arrive in Gibraltar at the end of June.
Owners will then be on their own to cruise the Mediterranean before
returning to the United States either on their own bottom or by
transportation arranged by Nordhavn.
One of the escort vessels, a factory Nordhavn 57, will fly the
Yachting and Motor Boating banner and carry editors and photojournalists
from the two publications. “We’re excited to be part of this event,
as it exemplifies the adventurous spirit of today’s modern trawler
owners,” comments John W. Young, President of the Time4 Marine Group.
“We know the readers of both Yachting and Motor Boating will be
keenly interested in the story of how ordinary people in modest
sized powerboats will undertake such an extraordinary voyage.”
The magazines will host a “Bon Voyage” event in Ft. Lauderdale
on May 14, 2004 that will bring together the participants, their
families and fellow sponsors of the Rally. Besides extensive editorial
coverage, a special multi-page advertorial section will be published
in both magazines at the conclusion of the event. This special section
will spotlight the products and services of the key sponsors that
have supported Nordhavn in making the event possible. “The Nordhavn
Atlantic Rally 2004 advertorial section will be a powerful marketing
tool for any company that wants to reach this growing trawler yacht
market,” says Yachting and Motor Boating Publisher, Gary DeSanctis.
Aboard the Nordhavn 57 escort vessel will be renowned circumnavigator
and TV/film director Bruce Kessler who will be producing a documentary
film of the voyage. Kessler and veteran TV producer Jo Swerling,
Jr. hope to generate network interest in the documentary.
“We are thrilled that Yachting and Motor Boating are so supportive
of this event,” adds Jim Leishman, Vice President of Pacific Asian
Enterprises, the developer and builder of Nordhavn trawlers. “Their
editors did a terrific job covering our Nordhavn 40 Around The World
Voyage last year, and we are looking forward to having them join
us on our latest adventure.”
Those interested in learning more about the Nordhavn Atlantic Rally
2004 and how to become a sponsor should visit www.nordhavn.com or
contact Pacific Asian Enterprises at 949-496-4848.
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